For the ICC Men’s T20 World Cup across India and Sri Lanka, Arcade delivered a dynamic in-stadium DJ programming ecosystem, turning every match into a high-energy, culturally relevant experience in partnership with Budweiser. Spanning genres, styles and fanbases, the lineup featured electronic and hip-hop DJs, bringing together rising Indian talent alongside some of the country’s most in-demand acts, each curated to reflect the scale, intensity and character of the host city within one of the world’s most iconic sporting events.