Sport in India is no longer just about competition. It is identity, community and culture.

Fandom now extends far beyond the game itself: fashion drops, music, creators, and matchday rituals. The stadium has become a stage, and the fan has become a participant.

Arcade Sports is our response to this shift. A dedicated sports arm bringing Arcade’s culture-first approach—rooted in experience, community and content—to one of the fastest-growing cultural arenas in the country.

Burman Sports is a strategic sports marketing agency embedded in India’s sports ecosystem since 2009. Founded by Shiv Burman, the agency works across strategy, rights, partnerships, talent, content and experiences—helping brands move beyond traditional sponsorship to build meaningful connections with fans.